hoopla

hoopla
noun
hoop·;la ;h;-;pl;  ;hu;-
pluralhooplas
Synonyms of hoopla
1
chiefly US, informal + often disapproving : excited or agitated commotion or activity : bustle
… make sure that children who have birthdays around the holidays don't get their birthday celebration lost in the holiday hoopla.
—Samara Kalk Derby
Seville is a place that offers many artists who call it home a chance to work quietly, away from the hoopla of Madrid.
—Deborah Gimelson
The reality star who each year makes a big hoopla as she turns one year older …
—Rebecca Cukier
also : agitated, excited, or angry discussion : fuss
… despite all the hoopla about susceptibility of automobile companies to … hacking, this is yet another … exploit that (would have) required hands-on intervention to succeed.
—David Booth
2
chiefly US, informal + often disapproving : extravagant promotion or publicity : ballyhoo
Watch out for hoopla surrounding the fourth Batman movie, which hits theaters this summer.
—Zillions
The November arrival of the nouveau on these shores … was accompanied by the normal amount of hoopla and hype intended to whip up consumer interest in the young wine.
—Terry Robards
also : an event or occasion featuring hoopla
Music fans have become incredibly savvy about the big live hooplas and announcements …
—Jim Carroll
"San Diego [Comic Con] is a big hoopla," [Alan] Pamoleras said …
—Jessica Dolcourt


Did you know?
In French, the interjection houp-l; is used roughly the same way as English’s upsy-daisy or whoops-a-daisy, as one might say when picking up a toddler who has fallen down on their bottom to assure them that their tumble is not a big deal. When the word was borrowed into English, however, it referred to a kind of excited or agitated commotion, synonymous with other h-words including hoo-ha, hubbub, and hullabaloo. Hoopla later gained a sense referring to hype, especially of the kind marketing execs cook up for the release of a new product. Both senses can carry with them a whiff of disapproval. If you’re calling something hoopla—whether it’s the bustle of activity around a holiday or the promotional buzz around a new movie—chances are you want to convey to others that the cause of the fuss may not be such a big deal.

Synonyms
ado
alarums and excursions
ballyhoo
blather
bluster
bobbery
bother
bustle
clatter
clutter [chiefly dialect]
coil
commotion
corroboree [Australian]
disturbance
do [chiefly dialect]
foofaraw
fun
furor
furore
fuss
helter-skelter
hoo-ha
hoo-hah
hubble-bubble
hubbub
hullabaloo
hurly
hurly-burly
hurricane
hurry
hurry-scurry
hurry-skurry
kerfuffle [chiefly British]
moil
pandemonium
pother
row
ruckus
ruction
rumpus
shindy
splore [Scottish]
squall
stew
stir
storm
to-do
tumult
turmoil
uproar
welter
whirl
williwaw
zoo
Examples of hoopla in a Sentence
Many people have grown tired of all the hoopla surrounding the opening of the new theater.
for all of the hoopla, very little news emerged from the governor's press conference this afternoon
Recent Examples on the Web
First win real championships and then make all the hoopla and noise about your team.
—Ticked Off, Orlando Sentinel, 11 July 2024
During an early July trip to South Dakota in 1927, Calvin Coolidge, the only president to have been born on July 4, had an impromptu hoopla thanks to his wife Grace.
—Rosemary Feitelberg, WWD, 4 July 2024
None of this hoopla would have happened if Brady had worn a Cartier Tank, which isn’t an expression machismo by any measure.
—Allen Farmelo, Robb Report, 9 July 2024
Much of the hoopla for tech reflects excitement over artificial intelligence, with its productivity-increasing potential.
—Russ Wiles, The Arizona Republic, 7 July 2024