Hold my beer

Halt mein Beir, und shau dir das an!

Hold my beer, and watch this!


Hold my beer is an idiom that means the speaker is about to engage in risky and dangerous behavior doomed to fail. It can also imply a sense of confidence and ego or a challenge to do something difficult or outrageous. The phrase is often used as a joke on the internet to make fun of bad decisions made by public figures or companies. The image is that of a person who asks a friend to hold their beer so that they can attempt some kind of ill-advised stunt.

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hold my beer

WHAT DOES HOLD MY BEER MEAN?
Hold my beer is an expression joked about being said before an unthinking person does something dangerous or stupid. On the internet, hold my beer is used to make fun of decisions (that are seen to be bad) made by public figures or companies.

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WHERE DOES HOLD MY BEER COME FROM?

Being intoxicated from alcohol can make us humans do … not the wisest of things, shall we say. And so we have the hold my beer. If someone says hold my beer, as the joke goes, and then hands you their drink, watch out! They may be about to do a reckless stunt or challenge.


Hold my beer has appeared as a punchline to self-styled “redneck” or Southern jokes: “What is a redneck’s last words? Hold my beer and watch this.” Evidence for this phrase can be found online in the 1990s, and is associated with the stand-up comedy of Jeff Foxworthy.


The phrase hold my beer spread on the internet in the early 2010s, often commenting on “fail” videos. These feature people attempting to pull off a dare but messing up spectacularly.



Hold my beer spread further on social media in 2016–17. People used the phrase hold my beer to characterize major events of the day (e.g., the election of Donald Trump, Brexit, tone-deaf marketing such as the Kendall Jenner Pepsi ad) as stupid, destructive behavior.